| The Website CE Benchmark measures up to 700
industry specific criteria to gauge the appeal, functionality and overall effectiveness of
a Website experience provided to both existing and prospective customers. It also measures
the experience provided by competitors and delivers information on customer preferences
and trends. This Benchmark aims to influence strategies in order to maintain and
increase consumer confidence in researching information and transacting over the internet.
It also delivers comparative intelligence from nominated competitors, a valuable tool in
developing competitive advantage.
The Website CE Benchmark helps you to:
- Objectively measure the Customer Experience provided via your website.
- Obtain regular and detailed monitoring of competitor websites.
- Identify strengths and weaknesses and delivering prioritised recommendations.
- Understand the impact your website has on the market's perception of the company.
- Track the impact of website changes over time, using historical data.
- Gain detailed competitive insight.
- Develop strategies to improve website performance, customer value and loyalty.
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